EXAMPLES OF PRODUCT MANAGEMENT WORK
Launch Strategy
Created strategic framework for major launch of remote patient management system. Developed targeted roll-out strategy to maximize launch impact given constrained supply and built an adoption model to forecast natural demand and the impact of alternate launch strategies. Managed junior client team member.
Launch Targeting and Metrics
Analyzed data to create customer segments for tiered launch. Developed content for sales brochures and managed the design process. Created a metrics dashboard for tracking sales growth and volume targets as well as internal performance measures during the launch.
Obsolescence Analysis
Evaluated a list of more than one hundred accessories to ensure that discontinuation of these products would not result in unintended clinical consequences. Surveyed the field force on product usage and suitable replacements models. Worked with supplier development group to understand the business impact of continuing to carry certain items. Provided in-depth recommendations for obsolescence strategy and execution.